https://www.robertandrewrodriguez.com/green-garden-from-bay-by-the-city daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1487804978615-DJLBMBEGEMMYSA2G3WVF/20170210AlexandraHudsonMistressWildIris_033_.jpg Green Garden, from Bay by The City https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1487804972083-2UH6UUFWG9UPSTLEEOU4/20170210AlexandraHudsonMistressWildIris_104_.jpg Green Garden, from Bay by The City https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1487804979698-PWQWS4YERJX5SZX72SW6/20170210AlexandraHudsonMistressWildIris_158_.jpg Green Garden, from Bay by The City https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1487804988283-R290WTT67FHR5HX3C4KM/20170210AlexandraHudsonMistressWildIris_268_.jpg Green Garden, from Bay by The City 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https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485912495873-E433CMNHLNYVEV8Q5635/20080329_045-9-Edit.jpg editorial https://www.robertandrewrodriguez.com/lucid daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8fce517d-4b9a-4a91-8407-85c471b6c6ea/lucid-air-stealth-look-2-scaled.jpg Lucid - Make it stand out The Lucid Air Grand Touring represented a defining moment for Lucid Motors, showcasing the brand’s approach to luxury, performance, and thoughtful innovation. Sleek lines, refined interiors, and a sense of purposeful motion made the Grand Touring a standout in the electric vehicle landscape. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/14c95f60-4031-4c52-8186-a0cd2e6384db/LUCID_GTLaunch_13J_3qtr_front_photography%2Bcopy.jpg Lucid - Make it stand out I partnered with luxury automotive creative director John Pohlman on an omnichannel launch campaign, collaborating with our in-house advertising and production team to develop lighting concepts, mood, composition, and real-time visual direction. Together, we created dramatic flagship imagery that captured both the car’s elegance and its performance spirit. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/312d8cb8-e5ef-4fd8-9cc5-2430bed9488e/LUCID_10C_GT_Stealth_Ext_4977_Air_Badge-2_epk_srgb.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/63f361a3-2c9c-4aeb-83a0-c648d7ece274/LUCID_13D_GT_Stealth_Ext_5030_Wheel_Main-3_epk_srgb.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/73474a02-abc3-4a0f-9455-8d5a3f9c89ca/LUCID_GTLaunch_36E_INT_glasscockpit_Tahoe%2Bcopy.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/c9476552-985f-4288-b4d6-c8da392b94a9/GTLaunch_14i_3quarter_back_srgb%2Bcopy.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/03dc6540-4d9e-48f3-92bc-9e20143879de/animation-GTLaunch_17F_EXT_frunk_closed%2Bcopy.gif Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1e0aafb6-3837-4e62-ad66-80dcf44ac322/Landscape-billboard_Page-3_3-from-Lucid-Air-Billboards+copy.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/93855437-dabe-408f-9aea-ae21dee88604/email+ad+1.png Lucid - Make it stand out Email from Lucid Motors https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/a1ca8fc2-4f44-4f51-8fac-f0ec9adf7155/email+ad+2.png.png Lucid - Make it stand out Email from Lucid Motors https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/2f4109c2-303d-422d-a89c-58ca4d6d1cb2/laptop+mockup+LUCID+Air+GT+Web+snapOD15EW1+copy.jpg Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/ford daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/d1d63012-58eb-4781-86b5-d92f3931bd45/19_FRD_MST_42640_R1.webp Ford - Make it stand out The new Mustang BULLITT Edition revived one of the most iconic cars in American film history, a modern interpretation of the Highland Green fastback driven by Steve McQueen in Bullitt. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/354eb406-7d80-4edc-a444-e99a1e5fbba6/19_FRD_MST_42662_FINAL_V2+cropped.webp Ford - Make it stand out Rather than relying on overt nostalgia, the special edition leaned into heritage and performance with understated design cues, minimal badging, and an analog forward driving experience that echoed the original’s attitude and legacy. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/5017562d-8224-41e7-873c-7c201e1f316d/cq5dam.web.3840.3840+%2811%29.jpeg Ford - Make it stand out I collaborated on Ford’s Mustang BULLITT Edition campaign, supporting lighting execution and refining the final image color, tone, and visual finish alongside Wieden+Kennedy, photographer/director Roy Ritchie, and Gravy Productions. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/2e95e290-28b3-4a73-8d20-6a956c19175b/Stockton%26Sutter_0628.webp Ford - Make it stand out The visual approach emphasized mood and materiality, shaping imagery that felt cinematic, controlled, and unmistakably cool while honoring the car’s legacy. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/d36ff477-af77-4142-a52d-0a6e92c043ad/cq5dam.web.3840.3840+%285%29+cropped.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/649c7093-a6c9-4400-80bd-dbca61e61971/cq5dam.web.3840.3840+%2816%29.jpeg Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/ae3a0f56-28c9-4508-a681-7b4353665937/cq5dam.web.3840.3840+%2814%29.jpeg Ford - Make it stand out The campaign appeared across billboards and broader OOH placements, digital and social, and Ford’s website, extending the BULLITT’s presence from the street to the screen. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/92ccff3d-72c7-4dfb-b28f-9946bd307f5c/laptop+mockup+Ford+Mustang+BULLITT+Web+snap.jpg Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/7d24992f-82ed-4594-bc2f-4f3d0d0aad00/ford+billboard+no+year.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/blueshield daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/0b98d62e-85ef-4da2-809f-1d52b5edaba4/Luis_Pena_Phillips_6_0505.jpg Blue Shield - Make it stand out The final campaign extended across broadcast, and digital placements, delivering a unified message across 30s, 15s, and static executions, inviting viewers to begin, not perfectly, but bravely. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/2408fdd7-b6fd-4cd5-86ba-08bf7fdd20a4/laptop-mockup-LUCID-Air-GT-Web-snapOD15EW1.jpg Blue Shield - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/google daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8a4530bd-aecd-4f52-b362-124b809f064f/Nexus.jpg Google - Make it stand out Google was making a serious push into the premium smartphone market. The Nexus was their flagship Android device — critically recognized as the true flagship of the Android ecosystem at launch, competing directly with Apple and Samsung for design-conscious consumers who expected both precision hardware and a clean software experience. The imagery had to match that ambition. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/6e8d33bc-36ed-4642-b1e7-9719ceda5c3c/hires+-+spin+03Cbu1Uxlb6jiCn9sCcy5Uw-3.webp Google - Make it stand out The creative problem was a familiar one. Apple and Samsung had already set the visual language for premium hardware. The ask was to find a way in that felt distinctly Google. We went to architecture. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8ad82586-c89a-46d9-b5f3-55a35be2788f/nexuses.0.jpg Google - Make it stand out I led concept, art direction, and photography for the launch campaign, working in partnership with Google Creative Lab, LG's in-house creative team, and Sandbox Studios in San Francisco. The phones' design language — clean aluminum, geometric precision, strong material contrast — had more in common with a well-designed building than a consumer gadget, and I built the entire creative treatment around that idea. Brutalist reference imagery established the visual tone. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/aa85531a-8589-4363-b26a-5714d117b201/Nexus+5x.jpeg Google - Make it stand out Deliberate negative space and monochromatic surfaces kept the phones as the only thing competing for attention. Compositional systems rooted in diagonal grid logic and modular repetition gave the work a visual rhythm that felt precise without feeling rigid. Simple, it turns out, is a full-time job. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/ad0d3512-d2ae-4763-99d0-c027869f1c45/Screen-Shot-2015-09-29-at-1.03.26-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/82f592a5-88d4-4b47-ad82-399d24a48890/Screen-Shot-2015-09-29-at-1.03.16-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/3d404fd1-be90-474e-af39-50e3bf2da058/Screen-Shot-2015-09-29-at-1.03.14-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/5be6d345-45d3-4c4f-b9de-aaa4ea190b32/Screen-Shot-2015-09-29-at-1.03.20-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1625f754-ae3b-4926-8e98-0a1c9cca6eab/nexus+5x+title+cropped.png Google - Make it stand out I worked closely with CGI and retouching vendors responsible for screen compositing and reflection cleanup, providing reference materials and on-set documentation to ensure the finishing work stayed consistent with the visual language established in camera. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/b73aecc2-88b9-4409-9897-96091885bd7f/nexus+6p+android+screen.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8210bcd4-2502-4878-b645-cfe8c2e0a7c4/Screen-Shot-2015-10-18-at-3.39.45-PM.png Google - Make it stand out The goal throughout was a system, not just a set of images — something that could scale across a hundred-plus assets without losing coherence. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/7f9407ca-8cdd-464c-b533-a06316b9f0df/nexus+6p+front+back.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/9129e59d-af30-4800-a9e0-fa3fbdd5615c/huawei-nexus-6p-1.jpg Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/9d10438a-1cdb-428f-84ef-dc8839363336/Screen-Shot-2015-09-29-at-1.11.48-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/dc62c60e-07f0-4a0b-b4b2-ec2d69009c07/Screen-Shot-2015-09-29-at-1.11.39-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/5eb9c806-cffc-4c49-a548-50572f8b71e9/Screen-Shot-2015-09-29-at-1.11.16-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/c7e475f5-442b-4796-beb2-b409883e0f72/Screen-Shot-2015-09-29-at-1.11.22-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/5d7ed9b2-c398-4750-88b3-f92917c52241/Screen-Shot-2015-09-29-at-12.09.30-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/91bb262d-c040-442e-bfbd-f1d1ccd7f0f5/Screen-Shot-2015-09-29-at-1.11.27-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/b8ebf8f9-e654-4cfe-97c9-2b34f2be412f/Screen-Shot-2015-09-29-at-1.11.11-PM.png Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/acaa62d4-3abd-44ae-8e1e-a72ba7262873/nexus+6p+featured1.0.jpg Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/constantcontact daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/175f86c2-a719-4b20-b91f-8e999c7be2f0/roxys+rescue+-+videoframe_16387.png Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/c763f98d-d0e9-477a-83ad-1694002c53a8/roxys+rescue+-+videoframe_11585.png Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/0d456904-bc21-4680-bfa9-6eb68b727f14/roxys+rescue+-+videoframe_15590.png Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/6da08dce-902f-424c-9140-e8d4285f3370/light+bright+videoframe_23672.png Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/bd21ad67-9936-4bef-9787-4a702102e723/roxys+rescue+-+videoframe_1853.png Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/5c895cd2-1684-4a16-b2e1-980e953da665/laptop+mockup+roxy%27s+rescue+screen+copy.jpg Constant Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/dennys daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/cad2937d-a4cd-43e9-b0c5-9c6d0cf6f155/19767_1NsmOQ_weiss_dennys_curbside_pickup_0501_v1.jpg Denny's - Make it stand out It's Diner Time launched as Denny's 70th anniversary brand platform — a full-scale repositioning effort designed to reestablish the chain as America's Diner for a younger, more diverse audience at a moment when the casual dining category was fighting hard for cultural relevance. The platform ran across national TV, out-of-home, digital, social, and in-restaurant touchpoints, backed by a $25 million investment in the overall brand experience. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/f19dfe08-0438-41a7-a679-ed89e7f196d8/19767_9x2BC3_weiss_dennys_group_college_friends_1586_v2.jpg Denny's - Make it stand out The creative challenge was specific: comfort without cliché. Seventy years of familiarity is an asset until it becomes wallpaper. The imagery had to feel genuinely warm — lived-in rather than staged, inviting rather than nostalgic in a hollow way. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/169f6a46-bfd1-4afc-9c04-45a3658283fa/19767_obFlCO_weiss_dennys_latinx_family_7186_v1.jpg Denny's - Make it stand out I partnered on the campaign alongside photographers Jeremy and Claire Weiss of day19, producer Jeff Kramer, and Hone Production. Working closely with the photography team on set, I helped shape the visual tone of the campaign from the ground up — establishing the color relationships, light quality, and warmth that would need to carry across every placement in the platform. My role was to hold the emotional register of the work consistent across setups, ensuring the imagery felt cohesive at scale and grounded in the approachable, feel-good energy the brand demanded. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/13b71570-3412-4235-9136-6e6009cf5d1b/19767_xDimhv_weiss_dennys_group_college_friends_2489_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/62d1363d-2822-45c6-9dcb-f827f83defd0/19767_UzBrM9_weiss_dennys_large_aa_family_3903_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/0e63c768-d699-4df2-9632-d2633838a3c2/19767_IHRUh2_weiss_dennys_group_college_friends_2427_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/609ffb07-47a5-4503-9062-ef9606d89951/19767_haBXzt_weiss_dennys_multicultural_family_2862_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/90f802cb-5d13-4e5f-8396-ecaa7cf26745/19767_UKAZXe_weiss_dennys_latinx_family_0212_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8a6a4d4f-b596-4bde-8777-9074a6c8d625/19767_gmToIx_weiss_dennys_older_couple_0984_v1.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/302b403e-0105-46a6-a165-1a2187d2b5d5/19767_w8Cqfr_weiss_dennys_group_college_friends_1651_v2.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/c796edbb-588d-4d7d-8fa6-1c0994c1f9df/220310_Dennys_Waitstaff_0038.webp Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/021ae5a0-0aeb-4d07-83b2-76910b0d6d91/laptop+mockup+denny%27s+its+diner+time+copy.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/7a27390d-7a43-47c0-abb8-b254347b5359/iphone+16+light+mockup+copy.jpg Denny's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/olay daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/756c1a38-eedc-46d9-8e33-182fd499a4dd/3000x2400_Od9XU2j.webp Olay - Make it stand out Rather than running conventional ads, the brand published the first beauty advertisements written entirely in code — strings of if/then logic and encrypted characters that readers were invited to decipher — released on Women's Equality Day and featuring real female STEM professionals in place of models. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/e94e8065-453f-4e71-9615-1f8180e2ae6f/3000x2400_2otyJbE.format-webp.width-1600_l8zZYc1rKa39PcBx.webp Olay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/3ea54138-c319-454d-9d3c-1cc669439145/magazine+tearsheet+copy.jpg Olay - Make it stand out The campaign ran across digital and social channels and appeared in print in The New York Times, Harper's Bazaar, and Allure. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/7b52ea95-e3d4-4416-a705-fee2b7804c75/laptop+mockup+olay+face+the+stem+gap+screen.jpg Olay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/d2652fd6-be4b-42ee-80ba-71a77677833d/Olay+Stem+Gap+iPhone+mockup+copy.jpg Olay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/2c13da49-01e7-41c0-b083-8eedb6862ac5/graphite_pencil_web.format-webp.width-300_SYNRu0ZNF0LuEwj2.webp Olay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/salesforce daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/6e853696-4e9f-4714-bb9a-491b800251e2/SF+linkedIn.jpeg Salesforce - Make it stand out Salesforce is a massive technology platform with dozens of products, but for many people, what Salesforce actually does wasn’t always clear. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/3a1ab464-7071-4a52-990c-bc9bd72338bc/gov.png Salesforce - Make it stand out What We Do was a global brand campaign designed to answer that question. Supporting Salesforce’s in-house creative teams, I partnered on key moments across this campaign, including Dreamforce and Trailblazer, to help bring that story to life visually. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/bd9edd02-ca17-4a84-ab0e-b379031817fe/Print_0009_Commerce.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1f30fd09-9d4d-40cc-8b41-3e7a12c74e2d/116563464_10158983274212139_8492380147456906424_n.jpg Salesforce - Make it stand out Working alongside photographer / director Ronny Knight, I helped shape the visual tone of the campaign from set through post. On set, I collaborated with CGI-integrated production teams to establish consistent color relationships, environmental tone, and depth across each setup, blending 3D-rendered assets with live-action photography. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/229c85a5-65e8-459b-933e-5dcc6e5b6531/0_N1SXRGC6JgnTTI90.webp Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/497bb71f-f1b7-438f-bd0f-39e3102481d5/Print_0008_Sales.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/9e0dd60d-955a-4255-8942-b5d6b72f631c/Print_0007_IT.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/4b577f64-9478-4dcc-b862-9717370d12a3/Print_0006_Insurance.png Salesforce - Make it stand out Simultaneously, I worked closely with post-production to ensure those decisions carried through to the final assets. My role was to connect and capture the live shoot with the finishing process, maintaining visual continuity across placements and ensuring the imagery felt cohesive at scale. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/555dc10a-ca08-430f-a168-e61d18fd3b26/Print_0005_Marketing.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/ffab88d3-536c-4e98-8936-533b1ed12df4/Print_0004_Hospital.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/4b6e3ccf-651d-425f-8a99-5061032aa81f/Print_0003_Studios.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/29bad883-8013-4672-b184-f7b9e690276e/Print_0000_Delivery.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/a79b7f91-5670-4e24-b678-6e6d0771d117/Print_0001_MFG.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1a5941a8-7028-43c3-b754-88e2ae49b87a/Comps_0001_6Sheet.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/4ccffc60-65fe-48b6-8653-49632338d1c8/Double.png Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/0b01defb-6733-4ea8-8c1b-102916f5986a/Ad%2BAge%2BMockup.webp Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/ad12aa71-1d43-4647-bd76-5a85c40d79f8/Commerce%2BAirport%2BMockup.webp Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/2993c425-3438-45d4-88e9-5303bd362d30/Marketing%2BBillboard.webp Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/0625e58c-5d7c-4a6b-ab81-ad7b1a056e83/laptop+mockup+salesforce+what+we+do+copy.jpg Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/thredup daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8b48d2b6-ba45-43b0-a388-3c22b50f5dac/20140213OysterBay0355.jpg ThredUp - Make it stand out ThredUp’s Renewal campaign was about reframing secondhand shopping not as compromise, but as choice; a quiet shift toward something better for your wardrobe, your wallet, and the planet. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/760ac262-d0e3-4ef8-b087-02bcb031d5e1/20140213OysterBay0862.jpg ThredUp - Make it stand out Working with creative director Pam Lor, I led concept, art direction, digital design, and photography, helping translate ThredUp’s mission into a visual story that felt calm, natural, and intentional. The work focused on simple beginnings, inviting people into circular fashion without judgment or urgency, and letting the imagery carry the message. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/dd018bac-e879-4ca1-9f1c-25dcead6614b/20140213OysterBay1176.jpg ThredUp - Make it stand out Shot on a reclaimed industrial landscape along the San Francisco Bay, the environment became a metaphor for renewal itself, where remnants of the past coexist with something newly alive. The campaign delivered a cohesive body of imagery, helping position ThredUp as a marketplace, but also as a meaningful alternative to fast fashion. This messaging stands with ThredUp today. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/f8f9f553-ba54-45d9-b273-9289b07f9a2d/20140213OysterBay0068.jpg ThredUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/40f72ef1-84f6-4b56-876a-504b579f4833/20140213OysterBay1382.jpg ThredUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/instacart daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910951581-VEG20CZUD6OVZ5A68UFD/20160907FreshProduct_0770_V60_.jpg Instacart - Make it stand out Instacart had evolved well beyond its grocery delivery roots — serving consumers, retailers, and thousands of CPG brands across fresh produce, home goods, beauty, pharmacy, and beyond. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910928157-3OU01J6O483QJQPO2GWO/20160907FreshProduct_0255_V18_.jpg Instacart - Make it stand out The visual challenge that came with that growth was specific: how do you make everyday objects feel immediate and craveable across a digital platform where attention is measured in fractions of a second. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910935663-0LO6FF3UIR5TPYRYVUAE/20160907FreshProduct_0429_V28_Hero.jpg Instacart - Make it stand out I led concept, art direction, photography, and styling for a series of feature images produced for Instacart's website refresh. The approach treated familiar grocery items with the same visual confidence typically reserved for hero products — saturated color fields, bold silhouettes, graphic composition — letting the inherent form of simple produce and pantry staples carry the work without environmental distraction. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910934754-FRN7R8PENRYD6754A5DK/20160907FreshProduct_0332_V23_.jpg Instacart - Make it stand out Deliverables included homepage banners, category tiles, and mobile app feature placements. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910949738-H6GZZTNDGE4DBQ9GFN8G/20160907FreshProduct_0587_V41_.jpg Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910922956-LWF0NHALSU70TTRSARQV/20160907FreshProduct_0081_V3_Hero.jpg Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910948458-IO83FMNPQBR4IWT6R71K/20160907FreshProduct_0629_V44_.jpg Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910941953-JL1UYJ4XG30Y0HPFR74F/20160907FreshProduct_0545_V38_.jpg Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1485910926235-V9MVTD3A15MKKFUSIJEI/20160907FreshProduct_0217_V14a.jpg Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/bd964133-ce03-48a5-ad33-6c7c2d207aca/laptop+mockup+instacart+fresh+copy.jpg Instacart - Make it stand out Homepage banner and category tiles. https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/588b6d53-f675-4c9e-8c0b-8571bb59c6f3/figma+iphone+mockup+copy.png Instacart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/info daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/3eac3d4d-37a0-428c-8cd7-cc1fdb1b4d87/ferry-polaroid-on-wall.jpg Info - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robertandrewrodriguez.com/work daily 1.0 2026-03-19 https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/8fce517d-4b9a-4a91-8407-85c471b6c6ea/lucid-air-stealth-look-2-scaled.jpg Work Air Grand Touring // LUCID Motors https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/89a41f50-849d-49e0-b671-625b28a3e6ef/brightened-olay+stem+face+horiz+570586_8e871ffb563448a78f459245b3f91ad6+copy.jpg Work - Make it stand out Face the STEM Gap // Olay https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/e20eb303-3680-4060-a2b9-d598bdc631c8/19767_1NsmOQ_weiss_dennys_curbside_pickup_0501_v1.jpg Work It’s Diner Time // Denny’s https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/135e9539-b957-4c40-8747-6837d15b7d44/roxys+rescue+-+helping+the+small+stand+tall.png Work - Make it stand out Helping the Small Stand Tall // Constant Contact https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1474058689141-VJ11KO287D6RYRYLE8AX/20160907FreshProduct_0332_V23_.jpg Work - Make it stand out Fresh Faster // Instacart https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/7546f04c-8fcb-467b-b7e0-8d609c0ab85c/cropped_nexuses.0.jpg Work - Make it stand out Nexus + Android // Google https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/a1f23f09-98a4-4fb2-8602-b560d3fb658c/Print_0009_Commerce.png Work What We Do // Salesforce https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/032c7561-973a-4c30-82ff-786e2b68d5c3/cq5dam.web.3840.3840+%285%29+cropped.png Work Mustang BULLITT Edition // Ford https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/e7915bfc-76ac-450c-bc6e-dfd845d6e8ed/crop_EXPANDED_Blue+Shield+California+Wellvolution+%7C+Beginnings+Aren%E2%80%99t+Pretty+Campaign+%7C+Heart+Disease+Prevention+Embedd+Screen+copy.png Work Wellvolution // Blue Shield of California https://images.squarespace-cdn.com/content/v1/522e4e6ce4b0f3d0e82fef16/1467065910589-X5W6TNRT0J8BYDVIARBR/20140213OysterBay0355.jpg Work Renewal // ThredUp