Denny’s
It’s Diner Time
It’s Diner Time refreshed Denny’s brand platform, celebrating comfort, community, and the everyday moments that make diners meaningful. The initiative reaffirmed Denny’s identity as America’s Diner, inviting guests to enjoy breakfast, lunch, dinner, and everything in between while leaning into the brand’s 70‑year history of welcoming people with familiar, feel‑good food.
The campaign leveraged a multi‑channel strategy that spanned national TV, billboards and out‑of‑home placements, digital and social platforms, experiential activations (including pop‑ups and free coffee events tied to cultural moments), and enhancements to in‑restaurant and app experiences, all designed to reintroduce Denny’s as a vibrant, contemporary place rooted in comfort and connection.
I partnered on Denny’s global brand campaigns during this period, shaping brand storytelling and digital design in partnership with photographers Jeremy and Claire Weiss (day19), producer Jeff Kramer, and Hone Production. Our work helped translate the It’s Diner Time platform into compelling imagery and digital creative that reinforced the campaign’s warmth, accessibility, and playful energy.
The result was a set of visuals that supported Denny’s refreshed positioning across platforms, helping to elevate the everyday diner experience and strengthen the brand’s voice in a competitive, evolving landscape.
