Instacart
Fresh Faster
This series explores how everyday grocery items can feel immediate, craveable, and visually iconic in a delivery-first world.
Bright, saturated fields of color place the food front and center, removing distraction while amplifying appetite, freshness, and clarity. Each image is designed to read instantly with bold silhouettes, graphic composition, and playful contrast that holds up at a glance, whether seen in-feed, in-app, or across a campaign system.
The work leans into Instacart’s role as the link between real life and real food, celebrating abundance, accessibility, and the joy of choice. Familiar fruits, candy, and pantry staples are treated with the same visual confidence as hero products, letting the strength of just simple produce come through.
The result is a flexible motif that works well across digital platforms, from editorial moments to high-impact brand placements, with a strong base in simplicity, color, and appetite appeal.
Live placements across platforms.
Homepage banner and category tiles.
Mobile app feature.