LUCID motors
LUCID AIR
Grand Touring Launch
The Lucid Air Grand Touring represented a defining moment for Lucid Motors, showcasing the brand’s approach to luxury, performance, and thoughtful innovation. Sleek lines, refined interiors, and a sense of purposeful motion made the Grand Touring a standout in the electric vehicle landscape.
I partnered with luxury automotive creative director John Pohlman on an omnichannel launch campaign, collaborating with our in-house advertising and production team to develop lighting concepts, mood, composition, and real-time visual direction. Together, we created dramatic flagship imagery that captured both the car’s elegance and its performance spirit.
The visuals were deployed across billboards, digital and social channels, broadcast spots, and dealership experiences, emphasizing Lucid’s craftsmanship and forward-thinking design while immersing audiences in the experience of the Grand Touring.
Email from Lucid Motors
Email from Lucid Motors
