Salesforce
What we do
Salesforce is a massive technology platform with dozens of products, but for many people, what Salesforce actually does wasn’t always clear.
What We Do was a global brand campaign designed to answer that question. Supporting Salesforce’s in-house creative teams, I partnered on key moments across this campaign, including Dreamforce and Trailblazer, to help bring that story to life visually.
Working alongside photographer / director Ronny Knight, I helped shape the visual tone of the campaign from set through post. On set, I collaborated with CGI-integrated production teams to establish consistent color relationships, environmental tone, and depth across each setup, blending 3D-rendered assets with live-action photography.
Simultaneously, I worked closely with post-production to ensure those decisions carried through to the final assets. My role was to connect and capture the live shoot with the finishing process, maintaining visual continuity across placements and ensuring the imagery felt cohesive at scale.
