Salesforce
What we do
Salesforce is a massive technology platform with dozens of products, but for many people, what Salesforce actually does wasn’t always clear.
What We Do was a global brand campaign designed to answer that question. Supporting Salesforce’s in-house creative teams, I partnered on key moments across this campaign, including Dreamforce and Trailblazer, to help bring that story to life visually.
Working alongside photographer / director Ronny Knight, I helped shape the visual tone of the campaign from set through post. On set, I collaborated with CGI-integrated production teams to establish consistent color relationships, environmental tone, and depth across each setup, blending 3D-rendered assets with live-action photography.
Simultaneously, I worked closely with post-production to ensure those decisions carried through to the final assets. My role was maintaining visual continuity across the shoot placements and ensuring the imagery felt cohesive at scale.
